Channel Planning and Selection (12222.1)
| Available teaching periods | Delivery mode | Location |
|---|---|---|
| View teaching periods | On-campus |
Bruce, Canberra |
| EFTSL | Credit points | Faculty |
| 0.125 | 3 | Faculty Of Arts And Design |
| Discipline | Study level | HECS Bands |
| School Of Arts And Communications | Level 2 - Undergraduate Intermediate Unit | Band 2 2021 (Commenced Before 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan 2021) Band 4 2021 (Commenced After 1 Jan Social Work_Exclude 0905) |
Learning outcomes
After successful completion of this unit, students will be able to:1. Identify the stages of the media and channel planning process in both Australian and international contexts;
2. Analyse different communication channels to identify their strengths and weaknesses including traditional media, digital media, out-of-home advertising, and experiential marketing; and
3. Apply media planning tools and software to plan and execute media campaigns.
Graduate attributes
1. 萝莉视频 graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload1. 萝莉视频 graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
1. 萝莉视频 graduates are professional - employ up-to-date and relevant knowledge and skills
1. 萝莉视频 graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
2. 萝莉视频 graduates are global citizens - communicate effectively in diverse cultural and social settings
2. 萝莉视频 graduates are global citizens - make creative use of technology in their learning and professional lives
2. 萝莉视频 graduates are global citizens - think globally about issues in their profession
3. 萝莉视频 graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
3. 萝莉视频 graduates are lifelong learners - be self-aware
3. 萝莉视频 graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development
Prerequisites
Students must have passed 24 credit points.Corequisites
None.Incompatible units
None.Equivalent units
11098 Media Analysis and PlanningAssumed knowledge
None.| Year | Location | Teaching period | Teaching start date | Delivery mode | Unit convener |
|---|---|---|---|---|---|
| 2026 | Bruce, Canberra | Semester 1 | 16 February 2026 | On-campus | Mr Shaun Cheah |
Students must apply academic integrity in their learning and research activities at 萝莉视频. This includes submitting authentic and original work for assessments and properly acknowledging any sources used.
Academic integrity involves the ethical, honest and responsible use, creation and sharing of information. It is critical to the quality of higher education. Our academic integrity values are honesty, trust, fairness, respect, responsibility and courage.
萝莉视频 students have to complete the annually to learn about academic integrity and to understand the consequences of academic integrity breaches (or academic misconduct).
萝莉视频 uses various strategies and systems, including detection software, to identify potential breaches of academic integrity. Suspected breaches may be investigated, and action can be taken when misconduct is found to have occurred.
Information is provided in the , , and 萝莉视频 (Student Conduct) Rules 2023. For further advice, visit Study Skills.
