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The 鈥淒on鈥檛 Get Tram-pled鈥� poster and light rail wrap were designed for Transport Canberra鈥檚 Rail Safety Awareness Campaign competition. It focuses on pedestrian safety and responsible crossing near the light rail tracks, but it communicates it in a fun manner. It is full of vibrant hues to quickly capture attention; it is 鈥減unny鈥� to connect with a younger demographic; and it is simple (yet informative) so that its main message can be easily understood even from a distance.

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